The assorted notes and observations of Janna Bastow. Canadian living in London. Everything product, and then some.

More about me »

  • Janna Bastow on Wicked, weird, and wonderful
  • Al on Wicked, weird, and wonderful
  • Scott on Leap Motion: I’m not buying it
  • Janna Bastow on The HTC One X: Four months in
  • Si Hammond on The HTC One X: Four months in

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Closing the Feedback Loop: A Product Manager’s Guide

Mar 28th, 2024 Product Janna Bastow 21 min read

People love to complain. The earliest recorded customer complaint in human history was some product feedback carved into a stone tablet around 1750 BC, when frustrated buyer Nanni bemoaned the…

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Output vs Outcome: What’s the difference and where should I focus?

Mar 21st, 2024 Product Janna Bastow 19 min read

Let’s talk about output vs outcome, which one you should focus your attention on when, and why it matters. Trust me, understanding this can be a game-changer. It’s a pretty…

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Initiative vs Epic – What’s the difference, and how do you use them?

Mar 7th, 2024 Product Janna Bastow 19 min read

Let’s talk about the difference between initiatives vs epics in the Agile product management world. We’re going to take a look at what they are, the relationship between the two,…

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8 Steps to Convert Your Timeline Roadmap to a Now-Next-Later

Feb 29th, 2024 Product Janna Bastow 26 min read

I’m assuming, that if you’ve landed on this page and want to convert your timeline roadmap to a Now-Next-Later, you’ve come to the realization that timeline roadmaps suck. So, first…

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Product Adoption Strategy: How to Get Your Users Craving More

Feb 20th, 2024 Product Janna Bastow 29 min read

You’ve poured your soul into crafting this incredible product. It’s your baby. And now, you’re standing at the edge of the market, looking out at the vast crowd of potential…

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Enterprise Product Management: How to Run Product in Large Organizations

Jan 18th, 2024 Product Janna Bastow 29 min read

Welcome to the intricately complex world of enterprise product management, where the stakes are high, and the scope is massive. Broadly speaking, there are two realities when it comes to…

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From Project to Product Mindset: How to Make The Change

Dec 12th, 2023 Product Janna Bastow 25 min read

It’s cold and wet outside, so it’s time to have a more in-depth discussion while snuggled up to an over-sized cup of something hot and energizing. So let’s buckle up…

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Product Backlog vs Sprint Backlog – The Grand Strategy and the Battle Plan

Nov 9th, 2023 Product Janna Bastow 16 min read

The term “backlog” means something different to almost everyone you ask. A lot of people don’t even know there’s a difference between the product backlog vs the sprint backlog. After…

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Hot Takes from the HOTSAUCE Tech Conference

Nov 7th, 2023 Product Janna Bastow 30 min read

As the digital world continues to expand and transform at breakneck speed, it’s not just about keeping up anymore — it’s about leading the way. This year HOTSAUCE, the first…

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#mtpcon London 2023: A detailed recap of the talks

Oct 25th, 2023 Product Janna Bastow 43 min read

Returning to #mtpcon London is always a special experience. The atmosphere, the camaraderie, and the wealth of knowledge shared are unparalleled. For those who’ve been with us throughout the years,…

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