7 Brilliant Little Skills To Master Your Role As A Product Manager

Sep 5th, 2017 Product Janna Bastow 17 min read

Here’s what no one has told you about your role as a product manager: it’s essentially a sales job. Except it’s possibly the hardest sales job of your life. Because you don’t get training or even training wheels when you start this gig – and no one tells you that the hardest thing about being […]

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How To Work With User Personas When You’re A Product Manager

Aug 30th, 2017 Product Janna Bastow 8 min read

Think about what it takes to run a successful services company, like an an agency or a consultancy. When you’re running an agency, you give them what they’re asking you for. They want a custom dashboard? You make it. They want you to make them a website? You do it. They want you to jump? […]

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How to Sell Your Boss on Roadmaps Without Timelines

May 22nd, 2017 Product Janna Bastow 10 min read

Can’t get your boss to part ways with a time-based feature roadmap? Then sell them on the risk. I wonder what it is about feature roadmaps that is comforting to the C-suite. Is it the false sense of security that you’re setting yourself up to deliver a list of features based on untested assumptions and […]

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Why We’re Shaking Up Our Plans and Pricing

Apr 7th, 2017 Product Janna Bastow 1 min read

We’re shaking up our plans and pricing next month. Don’t panic. If you’re a current ProdPad customer, you will get to keep the plan and price you’re on as long as you want. You’ve been with us from the start and we’re eternally grateful. Your plan is safe! But going forward, our new customers will […]

Say Hello To The New ProdPad

Jan 25th, 2017 Product Janna Bastow 9 min read

Today, we’ve flipped the switch on a new, more beautiful ProdPad. It’s the latest iteration of our persistent product vision: to help you become a better and more confident product manager. Making you a badass product manager was at the top of our minds as we designed and tested the beta version last year – […]

User Onboarding: The UX Behind Our Magically Extending Free Trial

Jun 29th, 2016 Product Janna Bastow 1 min read

This is the first of a two-part series that looks into the rules we broke and the risks we took to build out our new user onboarding flow at ProdPad.  We’ve been experimenting with our new user onboarding since we launched ProdPad, but our latest iteration is getting us quite a bit of attention. It’s unexpected. […]

How to Write Great Product Specs

Jun 11th, 2016 Product Janna Bastow 16 min read

What is a product spec? A product spec is a blueprint that describes what you’re building, who you’re building it for and what the final outcome should be. A well-written spec is about clarity. The more information you have going into a product spec, the more clarity you give everyone working on the product with […]

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No HiPPO Hijacks My Product Roadmap

Mar 16th, 2016 Product Janna Bastow 1 min read

Are you locked in an uncomfortable power struggle with a HiPPO (hilarious acronym for “highest paid person in the office”) over your product roadmap? Have you been taking the heat from your team for letting the HiPPOs take over? Is your HiPPO full of legitimately bad ideas? Although I’m a big fan of the “just […]