People often become visibly concerned when I tell them my company, ProdPad, has a public product roadmap. Yes, it sounds like a terribly uncomfortable idea from the outside. But relax! We’re not handing the game over to our competitors. We’re not hurting our business.
We’re just not under any delusions that we’re Apple, or that our growth relies on super secret product launches. It doesn’t.
From where I stand, sharing our roadmap is a reasonable move that has brought us some pretty outsized results. And all from a doc we spent a few minutes filtering for the public before we hit publish. Worth it.