We recently published “Why Release Dates Are Irrelevant To Product Managers” and it immediately became one of our most widely shared pieces. Was it something I said?

I hope so.

The worst kept secret of in the product management community is that we’re terrible with dates. We don’t like them. Working with them is bad for our products and bad for our careers. But for the sake of our teams, our bosses and our customers (who in a sense, are also our bosses), we continue to set timelines.

And we continue to miss them, change them or end up in a sweaty panic when we realize we’re moving forward on a project we’d rather axe altogether. continue reading