“Every product is a service waiting to happen” was the theme of ProductTank in October. This video shares Max Gadney’s talk on the reality of bringing services into existence.

Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, Max was at the BBC as Head of Design for BBC News Online and BBC TV digital product commissioning.

Through the lens of his significant experience of working with major public and private organisations, Max outlines some of the pitfalls for making services happen – including the consulting, technical, design and most importantly, people skills required to orchestrate great services.

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