I stopped by the old BraveNewTalent offices today, partly to see if I could get my hands on an Amazon order that had been accidentally delivered there a day too late… and partly, I think, to say goodbye.
I stood to admire the lovely door facing Beak Street (have I mentioned I’ve got a thing for old doors?), before punching in the familiar key code and tentatively walking in. Of course, the place was a mess of ditched boxes, out-of-date flyers, and sacks of garbage congregating around every door frame.
I climbed the three curved flights of stairs for the last time and took stock of the leftover scraps and the now seemingly oversized rooms. Without the whiteboards, random posters, mismatched desks and people, there wasn’t much left of the life it all once housed. All that was left was a still, disheveled mess. Good to see it had kept its haphazard aura about it, really.
I was a bit freaked out by the office when I first started, what, with the asbestos warning stickers on the ceiling, the door handles that fell off with the slightest nudge – threatening to lock you in, and the kitchen that felt like it belonged more in a prison or an asylum than an office…. but all of this stuff grew on me, and I began to look around with a growing affection. For a building that was effectively condemned, it had done well to charm me with its quirks.
That said, being in the heart of Soho obviously helped it along – I’ve always judged a workplace by the quality of coffee and lunch-time food available in the vicinity. And for that, Soho was a clear winner. Between Foxcroft & Ginger for a delectable flat white and gourmet sandwich, Yu-foria for mid-afternoon frozen treats, and Graphic for a glass of wine to unwind in the evening, I found I could satisfy any craving within 50 paces.
However, every era must come to an end, and I see this as marking the end of ‘the early days’ at BraveNewTalent, when the 7 or so of us had to band together closely to win that next deal, charm that next investor, and drill towards each release.
As of today, we’re now double the size we were just a few months ago, and the top floor of 40 Beak Street was basically bursting at the seams with our team. We’ve shifted everything over to a new office in Shoreditch, where both the jeans and the lattes are skinnier (and infinitely more cool than I).
Having kicked open a number of doors while back in Soho, we’re now continuing to grow the team and are marching on. I have no doubt that this next stretch is going to be more exciting, more fulfilling, and increasingly successful compared to than the last. One day, I’m sure we’ll have some shiny glass and concrete building to call our own, and we’ll deck it out with all of the modern amenities and latest tech (and an in-house cook and a high-end billiards table, I’m sure), but for now, I see Shoreditch as the perfect home, nestled among dozens of other tech startups in the heart of a vibrant neighbourhood.
Come by for a coffee and a hello!