Video: The Reality of Bringing Services into Existence

Nov 26th, 2014 Product Janna Bastow 1 min read

Max Gadney speaking at ProductTank

“Every product is a service waiting to happen” was the theme of ProductTank in October. This video shares Max Gadney’s talk on the reality of bringing services into existence. Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, […]

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Video: Turning Commoditised Products into Value-adding Services

Nov 18th, 2014 Product Janna Bastow 1 min read

Tim Johns speaking at ProductTank, October 2014

This video captures Tim John’s talk from October’s ProductTank, which was about “Every product is a service waiting to happen” Tim Johns is a product manager for Hive – British Gas’ corporate start-up. He has been responsible for the development of the Hive Active Heating service, launched in October last year. Prior to his current […]

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Market Research for Product Managers. It Never Stops.

Nov 18th, 2014 Product Janna Bastow 5 min read

Most product people would agree that the key to success is a product that fits someone’s needs like a glove. But market understanding is a complex beast. Here are a few pointers for helping you to master your market at every stage of product management. Find a product/market fit The lynchpin of market understanding is […]

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Tips for Product Management Survival

Nov 14th, 2014 Product Janna Bastow 6 min read

Last week, we were at #UserConf, the UserVoice/CoSupport event dedicated to meeting customer needs. We were keen to find out how all the smart product people in the room survive the product jungle. And to thank them for sharing their insight, we gave away hand-packed product survival kits with everything from post-its to headphones to […]

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Video: How Can a Product Influence Activity, Nutrition, and Lifestyle?

Nov 13th, 2014 Product Janna Bastow 1 min read

Paul Landau from MindTheProduct on Vimeo. The theme of October’s ProductTank was, Every Product is a Service Waiting to Happen. This video addresses how a product can influence activity, nutrition, and lifestyle. Paul Landau is the CEO and Founder of Fitbug. He formed Fitbug in 2004, and 9 years on delivers a range of wellness […]

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Walk In Their Shoes. Do You Know Your Customer Journey?

Oct 28th, 2014 Product Janna Bastow 5 min read

As product managers, our lives are centered on creating a great user experience that makes our products a success. But how well do you know what that experience really looks like? At this year’s Mind the Product workshop on Analytics and Testing, Craig Sullivan (@optimiseordie) recommended experiencing your own user journey as an important reality […]

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What Kind of Product Manager Are You? Take the Test

Oct 23rd, 2014 Product Janna Bastow 8 min read

Product Managers come from all walks of life, bringing with them all sorts of skills, and many different ways to manage product. Admittedly more a bit of fun than any scientific attempt at profiling, but what does this test tell you about your approach? Pick the options that best fit you to find out what […]

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ProductTank Stockholm – Creating drive in product development

Oct 16th, 2014 Product Janna Bastow 2 min read

ProductTank Sthlm August was all about “Creating drive in product development”.  It featured three great speakers: Siavash Ghorbani (@siavashq), CTO & Co Founder of Tictail, talked about Building a Product Driven Organisation: “I’m planning to talk about the different phases we as an organisation went through as we grew from 4 to 30 over the past two years […]

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