The “Did It Work?” Test: Setting Success Criteria for your Products

Mar 30th, 2015 Product Janna Bastow 2 min read

Although “Do they like it” might seem like an abstract – and immeasurable – concept at first, there are plenty of quantitative measurements you can apply to new product developments in order to determine what’s a success. The key to analysis is to work on your metrics from the very start of the idea management […]

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Think Big: The Product Vision Exercise for Product Managers

Mar 23rd, 2015 Product Janna Bastow 2 min read

Your product vision is the cornerstone of your product strategy. It informs your roadmap, which informs your day to day decisions as a product team. But for something so very critical to the make or break of your products, it’s very easy for a vision to become lofty, intangible and ultimately ineffective. That’s why we […]

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How to Set Yourself Apart as a New Product Manager

Mar 10th, 2015 Product Janna Bastow 6 min read

Whether you’ve just begun your career as a product manager or you’re someone who would like to get into product management, we’ve got a workshop that you’ll find to be both professionally enriching and highly informative. Kate Leto’s Product Management 101 is essential learning for developers, marketeers, support representatives and entrepreneurs alike. If you’re just making your […]

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How to Train Your Product Manager

Mar 6th, 2015 Product Janna Bastow 6 min read

In this competitive market, it’s essential for you to offer your employees opportunities for advancement and enrichment. Product managers must be confident in their abilities in order to conduct thoughtful and profitable business, to ensure an excellent user experience and to adeptly utilize technology for the betterment of the company and user alike. Product Management […]

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Dealing with Difficult Coworkers

Feb 20th, 2015 Product Janna Bastow 4 min read

The product team – at the heart of business, technology and customers – interacts with many different people in many different teams. So if you’re in product you might find yourself in either the best position of the business, or one of the most challenging. It all comes down to company culture and daily politics […]

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Workshops to Level-Up Your Product Management Skills

Feb 4th, 2015 Product Janna Bastow 9 min read

After the success of the workshops before Mind the Product 2014, we are running a new set of workshops in March. These workshops will be held on Friday, March 27th at a dedicated venue on Hatton Garden and followed by ProductCamp London on the Saturday. We’re going much more advanced and in-depth on three of […]

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A Field Trip for Product Managers: Feedback & Usability Techniques

Feb 3rd, 2015 Product Janna Bastow 3 min read

There are many different ways to get feedback on your products. Usability testing is just one of them, and there are equally as many different techniques to do just that. Although this often conjures up ideas of expensive, time-consuming and challenging recruitment procedures, there are rough and ready options out there for usability testing. It’s […]

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Video: The Reality of Bringing Services into Existence

Nov 26th, 2014 Product Janna Bastow 1 min read

Max Gadney speaking at ProductTank

“Every product is a service waiting to happen” was the theme of ProductTank in October. This video shares Max Gadney’s talk on the reality of bringing services into existence. Max Gadney is the leader of After The Flood, a data design agency developing strategy and services and creating digital products and film. Prior to this, […]

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